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COVID-19 makes business financially unviable. The birthplace of the Silver State’s iconic Awful Awful burger, the Nugget Casino and Diner in downtown Reno, will permanently close on July 30, with owner Rick Heaney saying that it was “economically impossible” to remain open.

COVID-19 makes business financially unviable

The birthplace of the Silver State’s iconic Awful Awful burger, the Nugget Casino and Diner in downtown Reno, will permanently close on July 30, with owner Rick Heaney saying that it was “economically impossible” to remain open.

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Little Nugget cannot survive through the winter months”

“The worldwide COVID-19 virus pandemic […] caused all non-restricted gaming to close in the state of Nevada. The venues then briefly reopened, only to see bars inside the casino close again. That has made it clear that the Little Nugget cannot survive through the winter months,” Heaney told Reno TV station KRNV.

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Heaney also told KRNV that cancellation of special events in The Biggest Little City in the World made it “impractical” for the business to continue.

Emotions running high

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In a report on KOLO-TV, a dual ABC/CW+-affiliated Reno television station, Little Nugget customers expressed sadness over the closure news.

“It’s a place where everyone likes to come […] it’s going to be missed in the community,” said James McCray. Fellow Little Nugget customer Julio Rosales spoke of people coming out in support of the establishment, saying:

It just shows how much this place has influenced everybody and […] how much they actually care.”

Nevada has been hard hit by the pandemic, with it being declared a “red zone” last week after over 100 visitors tested positive. In a poignant statement flighted on KOLO-TV, proprietor Heaney said Little Nugget had “tried so hard to continue to be a long-standing tradition of locals and visitors […] but sadly, our last chapter has come to an end.”

Rick Heaney purchased the Little Nugget, then known as The Piccadilly, from Jim Kelly in 1989. Kelly was a former business partner of Dick Graves. Graves was a gaming innovator who moved to Reno after his native Idaho outlawed slot machines in 1953. By March of 1954, Graves had opened three café-casinos in Nevada, in Carson City, Reno, and Yerington – all christened The Nugget.

Nevada’s burger king

The Little Nugget is synonymous with the Awful Awful burger, which earned its name by virtue of being “awful big and awful good,” according to the Reno Gazette-Journal. The burger is a well-known brand. Heaney is on record as saying, “We’ve been on the Travel Channel, and we’ve had articles from the New York Times to the Sacramento Bee.”

An article published by the Reno Gazette-Journal in 2019 said the Awful Awful burger made its debut in Brunswick Café, Idaho. According to a 2007 interview between former Sparks Nugget owner John Ascuaga and the daily newspaper, the burger arrived in Nevada in 1952, launching in the Golden Nugget’s current location.

Weighing a half pound accompanied by approximately one pound of fries or onion rings the Awful Awful burger, served on a toasted bun in a basket, features a secret sauce that Heaney told the Reno Gazette-Journal he holds “pretty close to the vest.”

While the Reno Gazette-Journal reports the Little Nugget will close to customers at 5 am on July 30, it also quotes Heaney saying he would ask Nevada gaming officials for permission to keep his non-restricted gaming license active. “It’s sad, this is the last time they’re going to get an Awful Awful,” said Rosales.

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Mapes Hotel
Location Reno, Nevada, U.S.
Address 10 North Virginia Street
Opening dateDecember 17, 1947; 73 years ago
Closing dateDecember 17, 1982; 38 years ago
OwnerCharles Mapes, Jr.
Coordinates39°31′32″N119°48′45″W / 39.52566°N 119.812576°WCoordinates: 39°31′32″N119°48′45″W / 39.52566°N 119.812576°W

Mapes Hotel was a hotel and casino located in Downtown Reno, Nevada, next to the Truckee River on Virginia Street. It was built in 1947 and opened on December 17 of that year. It was the first skyscraper built in the Western United States since the start of World War II. Built in a distinctive Art Deco style, the hotel was a unique high-rise built to combine a hotel and casino, providing the prototype for modern hotel/casinos.

History[edit]

When it opened in 1947, the 12-story Mapes Hotel was the tallest building in Nevada until the 1956 opening of the Fremont Hotel and Casino in Las Vegas.[1] Owned by the Mapes family, the hotel quickly became, for most of the 1950s and 1960s, the premier hotel in Reno. Many celebrities of that era stayed there, including Marilyn Monroe, Montgomery Clift and Clark Gable during the filming of The Misfits; U.S. Senator Joseph McCarthy, who over a drink in the Lamplighter bar at the bottom floor of the hotel, admitted to a reporter that he did not have a list of communists in America (see Venona Project); U.S. PresidentHarry Truman and many others. The Sky Room at the top of the Mapes was a famous nightclub and stage where many of the biggest singers and entertainers of the time such as Frank Sinatra, Jimmy Durante and Milton Berle performed; at one point, Sammy Davis, Jr. performed there but was prohibited from staying in the hotel due to segregation. During location shooting for the television series, Bonanza, many guest stars would reside at the Mapes. In 1959, Jack Carson appeared on Bonanza, while doing shows in the Sky Room. It was memorably showcased in a 1961 episode of Route 66, guest starring Walter Matthau. During the 1970s, brothel owner Joe Conforte paid a percentage to the Mapes Hotel bell men as they directed clients to his Mustang Ranch.

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The Mapes thrived throughout the 1960s and mid 1970s but began to face problems competing with more modern casino/hotels in Reno in the late 1970's and early 1980's. The Mapes casino closed on December 17, 1982, because of financial difficulties the Mapes family faced after the recession of 1981, and the failure of their other family owned casino in Reno, the Money Tree. The building was allowed to decay as many different owners took possession of the building with plans to revive the casino/hotel, all of which failed. Finally, the Reno Redevelopment Agency took possession of the Mapes hotel building in 1996.

Despite being listed on the National Register of Historic Places as a 'Most Endangered Site', the National Historic Trust would not offer any help to the City of Reno in their preservation efforts. The City brought in many groups and engineers to make an attempt to save the building, even asking Artspace Projects, Inc to do an analysis of the building. This company eventually refurbished the Riverside Hotel across the street from the Mapes. Every engineering report came to the conclusion that the Mapes was actually poorly constructed and there was no hope in restoring the building. In light of all the evidence, and in the face of much local protest, the City of Reno contracted for the demolition of the Mapes on Super Bowl Sunday, January 30, 2000.[1]

Nothing was done with the Mapes lot until the winter of 2001, when an winter ice rink was put in at the site. The ice rink was set up at the site each winter until 2004, when a park was temporarily put on the lot. Currently, the former Mapes site has been made into a permanent outdoor skating rink, along with a park, and elaborate art displays from Burning Man.

References[edit]

  1. ^ abVitu, Teya (December 19, 2001). 'Mapes Hotel checks out forever'. Tahoe Daily Tribune. Retrieved October 5, 2017.

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External links[edit]

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Wikimedia Commons has media related to Mapes Hotel.
  • A Guide to the Mapes Hotel Architectural Drawings, NAA12. Special Collections, University Libraries, University of Nevada, Reno.

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